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In a significant career move, the former England youth boss has resigned her post with the Young Lionesses national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has been instrumental in my development both in my career and as an individual. I am now prepared and eager to test my abilities in a different setting.”

Track Record of Success

During her tenure in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to the NWSL is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.

Bay FC's CEO, a former FA women’s technical director, highlighted Coates's credentials: “She is both an excellent coach, but she also has a demonstrated history of developing players to succeed on the biggest stages.”

“Her leadership qualities are exceptional of people and culture and has the strategic outlook we were searching for,” the CEO stated.

Bay FC's Journey

Bay FC experienced a contrasting start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a crucial part in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly shaped the development of many promising talents who have gone on to become senior Lionesses,” he finished.

Player Progression

Since taking over Mo Marley in 2023, Coates has overseen the rise of multiple players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff is now underway, as the FA looks to continue the development of the WU23 program in the coming years.